Burleigh woods, located near Loughborough, is an ancient wood, which means it is one of few woods in the UK to have yearly bluebell flowerings. The UK has over half of the world's bluebells and they are vulnerable to damage as family woodland visits increase each year. I designed an interactive exhibition and event focusing on 'wildflower' fairies, teaching families to leave the bluebells alone and to stick to the paths provided.
Visualisation: Entrance
Visualisation: Bluebell Workshop
Visualisation: Pathways
Audience: Emotional Journey Map
Audience: Family Persona
I used emotional journey maps and family personas to solve problems that partners and children could have throughout the event.
Final Logo Design
Storyboard for Event Story
Character Design: Celandine
Character Design: Stitchwort
Character Design: Avery
Character Design: Bluebell
Character Design: Crab Apple
Map for Event
I presented the full event design in a PDF, showcasing marketing, wayfinding for audience, and a website selling merchandise and tickets for the event. All proceeds can be donated to Burleigh Woods for further protection.
PDF Mock- Up: Front Cover
PDF Mock- Up: After Event Pages
