Designing brand, merchandise and print for Loughborough University's new Pokémon society. I developed a style that was appealing to both competitive and casual players of pokemon, pushing community, passion and fun as brand values.
Pokésoc Printing Mock-up
I experimented with logo sketches that were further developed in Illustrator, mixing the original three Pokémon with two other types, Shaymin and Luxio.
Logo Experimentations: One
Logo Experimentations: Two
Logo Experimentations: Three
Final Logo Design
Brand Guidelines: One
Brand Guidelines: Two
Logo Over Photography