We were briefed on designing and branding a sustainable product, using a waste material of our choice. I chose baling twine from the agricultural industry, and created 'Bird Kind' bird feeders, showcasing the importance of growing a rural and urban relationship within the premise of protecting bird life.
Brand Book: Cover
Logo Design Showcase: One
Logo Design Showcase: Two
Brand Book: Colour Scheme and Logo
Brand Book: Introduction and Manifesto
Using creative research and sketch work alongside Procreate, InDesign, Illustrator and Blender, I built a functioning brand and possible product design for 'Bird Kind'.
Idea Development Sketches
Audience Persona Sketches
Systems Map Sketches
Initial Logo Sketches
This includes audience personas, logos, brand guidelines, 3D visualisations and a stakeholder systems map, to convey the relationships between each group.
Audience Persona: Danny
Audience Persona: Clara
Box Design for Bird Kind
Product Design for Bird Kind
Stakeholder Systems Map